Overview
For the launch of SportyBet in Mexico, I was tasked with designing static and motion ad assets to support the campaign across multiple digital platforms. The goal was to introduce SportyBet to the Mexican market with bold visuals that captured the excitement of local sports culture while driving sign-ups through clear, engaging CTAs.
My Role
Designed static ads in multiple formats (1:1, 9:16, 16:9) for social media, banners, and digital campaigns.
Produced a motion ad for video placements, maintaining brand consistency while optimizing for engagement.
Adapted the global SportyBet identity to the Mexican market, using imagery and themes inspired by Liga MX football, boxing, and lucha libre.
Ensured all assets were CTA-driven (“Apuesta ahora”) to maximize conversion potential.
